{"id":992,"date":"2014-03-11T12:43:07","date_gmt":"2014-03-11T11:43:07","guid":{"rendered":"http:\/\/beta.chrrmnn.com\/tree-of-tea-2\/"},"modified":"2025-01-06T20:44:13","modified_gmt":"2025-01-06T19:44:13","slug":"olive-joy","status":"publish","type":"post","link":"https:\/\/beta.chrrmnn.com\/en\/olive-joy\/","title":{"rendered":"Olive Joy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[]},"categories":[1],"tags":[17,5],"class_list":["post-992","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-brand-design","tag-packaging-design"],"grid":"{\"colCount\":12,\"colGutter\":3,\"rowGutters\":[3,3,3,3,3,3,3,3,3,3],\"frameMargin\":5,\"leftFrameMargin\":3,\"rightFrameMargin\":3,\"topFrameMargin\":0,\"bottomFrameMargin\":9,\"rowAttrs\":[{\"bgimage\":{\"attid\":998,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01.jpg\",\"sizes\":{\"_2560\":{\"w\":2560,\"h\":1707,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-2560x1707.jpg\"},\"_1920\":{\"w\":1920,\"h\":1280,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-1920x1280.jpg\"},\"_1280\":{\"w\":1280,\"h\":853,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-1280x853.jpg\"},\"_1024\":{\"w\":1024,\"h\":683,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-1024x683.jpg\"},\"_768\":{\"w\":768,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-768x512.jpg\"},\"_512\":{\"w\":512,\"h\":341,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-512x341.jpg\"},\"_265\":{\"w\":265,\"h\":177,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_01-265x177.jpg\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"bgimageopacity\":100,\"relid\":23,\"classes\":\"fix-cover\"},{\"relid\":24,\"html_id\":\"project-title-row\"},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29},{\"relid\":30},{\"relid\":31},{\"relid\":32},{\"relid\":33}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Olive Joy<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":328,\"classes\":\"project-title\",\"absolute_position\":false},{\"type\":\"elementgrid\",\"cont\":\"\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":330,\"config\":{\"desktop\":{\"colCount\":4,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"tablet\":{\"colCount\":2,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"phone\":{\"colCount\":1,\"colGutter\":16,\"rowGutter\":32,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"layoutType\":\"top-aligned\",\"elements\":[{\"cont\":\"

2014<\\\/span><\\\/p>

Brand Design<\\\/span><\\\/p>

Packaging Design<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Client<\\\/p>

Olive Joy offers three high quality single variety Greek olive oils. The Company cooperates with carefully selected, often co-operatively organized producers and thus contributes to the production of olive oil in Greece in a fair fair and sustainable, but also modern and future-oriented way.<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Mission<\\\/p>

During my time at <\\\/span>Navarra.is<\\\/a> I supported Anna and Johannes of Olive Joy from naming to design concept to packaging design. The goal was to create a new modern olive oil brand that clearly stands out from the clich\\u00e9 of conventional olive oil bottle design.<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Realisation<\\\/p>

The symmetrical proportions of the logo perfectly match the extreme upright format of the cans. So the logo is not only the carrier of the brand, but also the central (typo-)graphic design element of the minimalist packaging. The logo\\u2019s oil drop shows a light reflex, which can also be interpreted as a smile and thus underlines the message of the brand name. Concerning the selection of the three varietal colours I was inspired by the <\\\/span>colour spectrum<\\\/a> of ripening olives. This resulted in the colour world of Olive Joy, which is not typical for olive oil \\u2014 but nevertheless perfectly matches the theme.<\\\/span><\\\/p>\",\"type\":\"text\"}]},\"classes\":\"project-info\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Packaging<\\\/p>\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"64\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":579,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":577,\"attid\":996,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-2560x1707.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_04-265x177.jpg\"},\"w\":3000,\"h\":2000,\"ar\":0.66666666666666662965923251249478198587894439697265625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055.jpg\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3001,\"attid\":650,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-055-265x265.jpg\"},\"w\":1920,\"h\":1920,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054.jpg\",\"align\":\"top\",\"row\":5,\"col\":4,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3002,\"attid\":649,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-054-265x265.jpg\"},\"w\":1920,\"h\":1920,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056.jpg\",\"align\":\"top\",\"row\":5,\"col\":8,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":3000,\"attid\":651,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/portfolio-056-265x265.jpg\"},\"w\":1920,\"h\":1920,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Color Inspiration<\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"64\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":580,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05.jpg\",\"align\":\"middle\",\"row\":7,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":578,\"attid\":997,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-2560x1865.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-1920x1399.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-1280x933.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-1024x746.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-768x560.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-512x373.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_05-265x193.jpg\"},\"w\":3000,\"h\":2186,\"ar\":0.72866666666666668472629453390254639089107513427734375,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"

Flyer<\\\/p>\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"64\",\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":581,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02.jpg\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":575,\"attid\":994,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-2560x1707.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_02-265x177.jpg\"},\"w\":3000,\"h\":2000,\"ar\":0.66666666666666662965923251249478198587894439697265625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03.jpg\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":576,\"attid\":995,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-2560x2560.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-1920x1920.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/olive-joy_03-265x265.jpg\"},\"w\":3000,\"h\":3000,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"","_links":{"self":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":0,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/media\/998"}],"wp:attachment":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/media?parent=992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/categories?post=992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/tags?post=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}