{"id":886,"date":"2013-03-08T16:47:17","date_gmt":"2013-03-08T15:47:17","guid":{"rendered":"http:\/\/beta.chrrmnn.com\/mymuesli-2\/"},"modified":"2025-01-06T20:45:04","modified_gmt":"2025-01-06T19:45:04","slug":"tree-of-tea","status":"publish","type":"post","link":"https:\/\/beta.chrrmnn.com\/en\/tree-of-tea\/","title":{"rendered":"Tree of Tea"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[]},"categories":[1],"tags":[17,5],"class_list":["post-886","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-brand-design","tag-packaging-design"],"grid":"{\"colCount\":12,\"colGutter\":3,\"rowGutters\":[3,3,3,3,3,3],\"frameMargin\":5,\"leftFrameMargin\":3,\"rightFrameMargin\":3,\"topFrameMargin\":0,\"bottomFrameMargin\":9,\"rowAttrs\":[{\"bgimage\":{\"attid\":888,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0.jpg\",\"sizes\":{\"_2560\":{\"w\":2560,\"h\":1706,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-2560x1706.jpg\"},\"_1920\":{\"w\":1920,\"h\":1280,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-1920x1280.jpg\"},\"_1280\":{\"w\":1280,\"h\":853,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-1280x853.jpg\"},\"_1024\":{\"w\":1024,\"h\":683,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-1024x683.jpg\"},\"_768\":{\"w\":768,\"h\":512,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-768x512.jpg\"},\"_512\":{\"w\":512,\"h\":341,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-512x341.jpg\"},\"_265\":{\"w\":265,\"h\":177,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-0-265x177.jpg\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"bgimageopacity\":100,\"relid\":23,\"classes\":\"fix-cover\"},{\"relid\":24,\"html_id\":\"project-title-row\"},{\"relid\":25},{\"relid\":26},{\"relid\":27},{\"relid\":28},{\"relid\":29}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"<p class=\\\"_Big\\\">Tree of Tea<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":328,\"classes\":\"project-title\",\"absolute_position\":false},{\"type\":\"elementgrid\",\"cont\":\"\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":\"64\",\"yvel\":1,\"push\":0,\"relid\":330,\"config\":{\"desktop\":{\"colCount\":4,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"tablet\":{\"colCount\":2,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"phone\":{\"colCount\":1,\"colGutter\":16,\"rowGutter\":32,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"layoutType\":\"top-aligned\",\"elements\":[{\"cont\":\"<p class=\\\"_List\\\"><span>2013<\\\/span><\\\/p><p class=\\\"_List\\\"><span>Brand Design<\\\/span><\\\/p><p class=\\\"_List\\\"><span>Packaging Design<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"<p class=\\\"_Head\\\">Client<\\\/p><p class=\\\"_Default\\\">The mymuesli daughter brand Tree of Tea offers organic tea in many different varieties. The loose leaf teas convince with high quality and unusual flavours.<\\\/p>\",\"type\":\"text\"},{\"cont\":\"<p class=\\\"_Head\\\">Mission<\\\/p><p class=\\\"_Default\\\"><span>As Art Director at <\\\/span><a rel=\\\"noopener\\\" href=\\\"http:\\\/\\\/www.navarra.is\\\/\\\" target=\\\"_blank\\\">Navarra.is<\\\/a><span>, I was responsible for the visual appearance of the Tree of Tea brand \\u2014 from the logo to the typography to the packaging design. The goal was to develop a high-quality, timeless and friendly brand for many tea varieties full of character.\\u00a0<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"<p class=\\\"_Head\\\">Realisation<\\\/p><p class=\\\"_Default\\\"><span>The Tree of Tea logo is also the central illustrative element of the packaging design. It conveys the idea of the brand name as well as the variety and colour spectra of the respective tea blends. The pattern emanating from the picture mark gives the can made of uncoated paper an elegant snakeskin-like texture. The embossed metal lid underlines the value of the product and allows the packaging to come completely without plastic.\\u00a0<\\\/span><\\\/p>\",\"type\":\"text\"}]},\"classes\":\"project-info\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12.jpg\",\"align\":\"middle\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":166,\"attid\":679,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-2560x1707.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-12-265x177.jpg\"},\"w\":3000,\"h\":2000,\"ar\":0.66666666666666662965923251249478198587894439697265625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":390,\"attid\":676,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-2560x1707.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-1-265x177.jpg\"},\"w\":3000,\"h\":2000,\"ar\":0.66666666666666662965923251249478198587894439697265625,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"elementgrid\",\"cont\":\"\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":289,\"config\":{\"desktop\":{\"colCount\":4,\"colGutter\":1,\"rowGutter\":1,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"tablet\":{\"colCount\":2,\"colGutter\":1,\"rowGutter\":1,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"phone\":{\"colCount\":2,\"colGutter\":1,\"rowGutter\":1,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"layoutType\":\"top-aligned\",\"elements\":[{\"type\":\"img\",\"attid\":683,\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-1920x2880.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-1280x1920.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-1024x1536.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-768x1152.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-512x768.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-16-265x398.jpg\"},\"w\":2000,\"h\":3000,\"ar\":1.5,\"alt\":\"\"},{\"type\":\"img\",\"attid\":682,\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-1920x2880.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-1280x1920.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-1024x1536.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-768x1152.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-512x768.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-15-265x398.jpg\"},\"w\":2000,\"h\":3000,\"ar\":1.5,\"alt\":\"\"},{\"type\":\"img\",\"attid\":681,\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-1920x2880.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-1280x1920.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-1024x1536.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-768x1152.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-512x768.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/treeoftea-14-265x398.jpg\"},\"w\":2000,\"h\":3000,\"ar\":1.5,\"alt\":\"\"},{\"type\":\"im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