{"id":698,"date":"2014-03-04T22:21:38","date_gmt":"2014-03-04T21:21:38","guid":{"rendered":"http:\/\/beta.chrrmnn.com\/sevenval-2\/"},"modified":"2025-01-06T20:45:33","modified_gmt":"2025-01-06T19:45:33","slug":"wrangler-footwear","status":"publish","type":"post","link":"https:\/\/beta.chrrmnn.com\/en\/wrangler-footwear\/","title":{"rendered":"Wrangler Footwear"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[]},"categories":[1],"tags":[11,12],"class_list":["post-698","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-advertisement","tag-photography"],"grid":"{\"colCount\":12,\"colGutter\":3,\"rowGutters\":[3,3,3,3],\"frameMargin\":5,\"leftFrameMargin\":3,\"rightFrameMargin\":3,\"topFrameMargin\":0,\"bottomFrameMargin\":9,\"rowAttrs\":[{\"bgimage\":{\"attid\":705,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean.jpg\",\"sizes\":{\"_1920\":{\"w\":1920,\"h\":2384,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-1920x2384.jpg\"},\"_1280\":{\"w\":1280,\"h\":1589,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-1280x1589.jpg\"},\"_1024\":{\"w\":1024,\"h\":1272,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-1024x1272.jpg\"},\"_768\":{\"w\":768,\"h\":954,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-768x954.jpg\"},\"_512\":{\"w\":512,\"h\":636,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-512x636.jpg\"},\"_265\":{\"w\":265,\"h\":329,\"url\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz_clean-265x329.jpg\"}}},\"row100vh\":true,\"rowcustomheight\":\"\",\"relid\":1},{\"relid\":2,\"html_id\":\"project-title-row\"},{\"relid\":25},{\"relid\":26},{\"relid\":27}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Wrangler Footwear<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":328,\"classes\":\"project-title\",\"absolute_position\":false,\"stickytop\":null},{\"type\":\"elementgrid\",\"cont\":\"\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":\"64\",\"yvel\":1,\"push\":0,\"relid\":330,\"config\":{\"desktop\":{\"colCount\":4,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"tablet\":{\"colCount\":2,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"phone\":{\"colCount\":1,\"colGutter\":16,\"rowGutter\":32,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"layoutType\":\"top-aligned\",\"elements\":[{\"cont\":\"

2014<\\\/span><\\\/p>

Advertisement<\\\/p>

Photography<\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Client<\\\/p>

The fashion brand Wrangler Footwear was an advertiser for the fashion magazine WeAr, for which I developed a brand and editorial redesign as Art Director at <\\\/span>Navarra.is<\\\/a> in 2014. Through the editorial office of WeAr magazine I was given the task to create the ad for a sneaker.\\u00a0<\\\/span><\\\/h1>\",\"type\":\"text\"},{\"cont\":\"

Mission<\\\/p>

\\u00bbWe need an ad for a used-look men's sneaker.\\u00ab That was all information I got, plus very little time to go to deadline ... so I had to improvise.<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Realisation<\\\/p>

By chance we had an old engine in the office, which I used as a backdrop for the photo shoot. I dyed the dirty rusty background matt grey to create an environment that is as rough as it is stylized, clearly emphasizing the blue sneaker. The staging of the shoes conveys dynamics and tension in the overall composition.<\\\/span><\\\/h1>\",\"type\":\"text\"}]},\"classes\":\"project-info\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad.jpg\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":557,\"attid\":710,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-2560x1707.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-1920x1280.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-1280x853.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-1024x683.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-768x512.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-512x341.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/wrangler-ad-265x177.jpg\"},\"w\":3000,\"h\":2000,\"ar\":0.66666666666666662965923251249478198587894439697265625,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1.jpg\",\"align\":\"top\",\"row\":4,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":596,\"attid\":699,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-1920x2633.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-1280x1755.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-1024x1404.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-768x1053.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-512x702.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Wrangler_ganz-1-265x363.jpg\"},\"w\":2188,\"h\":3000,\"ar\":1.371115173674588572083621329511515796184539794921875,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false}]}","phonegrid":"","_links":{"self":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":0,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta.chrrmnn.com\/en\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}