{"id":1590,"date":"2024-06-12T14:27:46","date_gmt":"2024-06-12T12:27:46","guid":{"rendered":"https:\/\/beta.chrrmnn.com\/mymuesli-summer-editions-copy\/"},"modified":"2025-06-24T12:24:34","modified_gmt":"2025-06-24T10:24:34","slug":"max-wittrock-von-null-auf-welt","status":"publish","type":"post","link":"https:\/\/beta.chrrmnn.com\/en\/max-wittrock-von-null-auf-welt\/","title":{"rendered":"Max Wittrock \u2014 Von Null auf Welt"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[]},"categories":[1],"tags":[22],"class_list":["post-1590","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-editorial-design"],"grid":"{\"colCount\":12,\"colGutter\":3,\"rowGutters\":[3,3,3,3,3,3,3],\"frameMargin\":5,\"leftFrameMargin\":3,\"rightFrameMargin\":3,\"topFrameMargin\":0,\"bottomFrameMargin\":9,\"rowAttrs\":[{\"bgimage\":{\"attid\":1593,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN.jpg\",\"sizes\":{\"_3840\":{\"w\":3840,\"h\":2880,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-3840x2880.jpg\"},\"_3200\":{\"w\":3200,\"h\":2400,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-3200x2400.jpg\"},\"_2560\":{\"w\":2560,\"h\":1920,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-2560x1920.jpg\"},\"_1920\":{\"w\":1920,\"h\":1440,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-1920x1440.jpg\"},\"_1280\":{\"w\":1280,\"h\":960,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-1280x960.jpg\"},\"_1024\":{\"w\":1024,\"h\":768,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-1024x768.jpg\"},\"_768\":{\"w\":768,\"h\":576,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-768x576.jpg\"},\"_512\":{\"w\":512,\"h\":384,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-512x384.jpg\"},\"_265\":{\"w\":265,\"h\":199,\"url\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-02_CHRRMNN-265x199.jpg\"}}},\"row100vh\":true,\"bgimageopacity\":100,\"relid\":23,\"classes\":\"fix-cover\"},{\"relid\":24,\"html_id\":\"project-title-row\"},{\"relid\":25},{\"relid\":26},{\"relid\":3},{\"relid\":1},{\"relid\":5,\"classes\":\"responsive-margin_120-60\"},{\"relid\":7,\"classes\":\"responsive-margin_120-60\"}],\"bgColor\":null,\"cont\":[{\"type\":\"text\",\"cont\":\"

Max Wittrock \\u2014 Von Null auf Welt<\\\/p>\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":328,\"classes\":\"project-title\",\"absolute_position\":false},{\"type\":\"elementgrid\",\"cont\":\"\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":330,\"config\":{\"desktop\":{\"colCount\":4,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"tablet\":{\"colCount\":2,\"colGutter\":3,\"rowGutter\":6,\"colGutterMu\":\"%\",\"rowGutterMu\":\"%\"},\"phone\":{\"colCount\":1,\"colGutter\":16,\"rowGutter\":32,\"colGutterMu\":\"px\",\"rowGutterMu\":\"px\"},\"layoutType\":\"top-aligned\",\"elements\":[{\"cont\":\"

2023 \\\/ 2024<\\\/span><\\\/p>

Editorial Design<\\\/span><\\\/p>

Typeset brama studio<\\\/a><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Client<\\\/p>

Max Wittrock co-founded mymuesli in 2007. In 2020, he co-founded Jokolade with Joko Winterscheidt. Today, his focus is mainly on solopreneurship, consulting, and writing. He regularly gives lectures and teaches about startups, marketing, and creative thinking \\u2013 both for companies and at conferences and universities. In 2024, he published his marketing guide \\\"Von Null auf Welt\\\".<\\\/span><\\\/h1>\",\"type\":\"text\"},{\"cont\":\"

Mission<\\\/p>

I really enjoyed working with Max for mymuesli. So, I was pleased when he asked me to design the cover for his book. He wanted a minimalist and typographic cover. I completed the project together with my friends Katja Z\\u00f6hrer and David Gerstl from Brama Studio, who handled the typesetting for print and e-pub.<\\\/span><\\\/p>\",\"type\":\"text\"},{\"cont\":\"

Realisation<\\\/p>

The title of the book stands out boldly in the center and is therefore also easy to read in the thumbnail displays of the Kindle app. The contrasting print colors black and yellow attract attention and guarantee a clean, true-color print image - even with the mediocre production quality of direct publishing products. The use of Helvetica and Times New Roman fonts gives the design a timeless aesthetic without incurring licensing costs.<\\\/p>\",\"type\":\"text\"}]},\"classes\":\"project-info\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN.jpg\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":596,\"attid\":1591,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN.jpg\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-3840x2880.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-3200x2400.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-2560x1920.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-1920x1440.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-1280x960.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-1024x768.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-768x576.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-512x384.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-01_CHRRMNN-265x199.jpg\"},\"w\":4000,\"h\":3000,\"ar\":0.75,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN.jpg\",\"align\":\"top\",\"row\":4,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"attid\":1606,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN.jpg\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-3840x2880.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-3200x2400.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-2560x1920.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-1920x1440.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-1280x960.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-1024x768.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-768x576.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-512x384.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Cover-03_CHRRMNN-265x199.jpg\"},\"w\":4000,\"h\":3000,\"ar\":0.75,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN.jpg\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2,\"attid\":1607,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN.jpg\",\"_3840\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-3840x2880.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-3200x2400.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-2560x1920.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-1920x1440.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-1280x960.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-1024x768.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-768x576.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-512x384.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Max-Wittrock_Von-Null-auf-Welt_Pages-01_CHRRMNN-265x199.jpg\"},\"w\":4000,\"h\":3000,\"ar\":0.75,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"marquee\",\"cont\":\"\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":6,\"config\":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